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Steven C Ware

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SEO Panel

SEO Panel is an award-winning open-source SEO software that is used for managing search engine optimization of multiple websites under a single platform. It is an SEO tool kit that includes the latest SEO tools to increment and keep track of the performance of your websites. The main features of Seo Panel software include Webmaster Tools, Automatic Directory Submission Tool, Keyword Position Checker, Site Auditor, Sitemap Generator, Social Media Checker, PageSpeed Insights, MOZ rank Checker, Backlinks Checker and Multi-Language Support.

Rank Hacker

The key to hacking SEO rank using Rank Hacker is actually quite simple: build a mission to out-rank your competition by outpacing or matching their content marketing efforts. However, an important thing to be kept in mind is that it has to be done for keywords with the highest projected return on investment, which is called Keyword Networth in the SEO world. This is achieved through 5 simple steps:

Rank Hacker1. Define Sales KPIs
2. Find Keywords with the highest ROI
3. Target websites that appear on page 1
4. Reveal Competitor’s SEO Strategies
5. Order content and backlinks from Rank Hacker so that you may outpace the competition

Some of the key features provided by Rank Hacker include Competitor Analysis, Keyword Research, Reporting and Analytics, Keyword Tracking, Content Management, Rank Tracking, Link Management, User Management, Revenue Management, Google Analytics Integration, Mobile Search Tracking, Auditing, among other.

SEMRush

SEMRush

Used by over 3 million professionals worldwide to supercharge their content, SEO, PPC, social media activities, SEMRush is among the leading marketing and SEO companies available. The SEMRush SEO tool helps users improve the health of their backlink profile, track local rankings on both mobile and desktop and fix technical website issues. Marketers can quite easily spot opportunities they are missing in comparison to their rivals and get ideas for their PPC, content as well as SEO marketing campaigns. Their official website says that their vision is to create a single tool that a digital marketing team would ever need to increase and increment their online marketing results, ensure a smooth workflow between members of the team, and save time on routine tasks.

Ahrefs

Known as the largest index of live backlinks in the world, Ahrefs is the ultimate website analysis tool that is trusted by thousands of Integrated Marketing Professionals and SEOs worldwide. The stagnant field of backlink analysis was disrupted by Explorer and kick-started a new round of competition among SEO software providers around the world. It soon became one of the best backlink analysis of SEO tools in the world.

Moz Pro

Moz Pro

A fantastic family of SEO solutions for every need, Moz Pro builds the best-in-class SEO software for every situation, everything from an all-in-one SEO platform to tools for enterprise SERP analytics, local SEO, and a robust API.

Google Search Console

Google Search Console is the best SEO tool in the market, and it is entirely free to use. It hardly takes 2 minutes to get it set up and provides a multitude of options. Google Search Console is a set of resources and tools that help you see traffic stats as well as analyze the technical performance of your website in the SERPs. All this free data can be used to optimize your effort and campaign, and the best part is that this data and information are coming directly from Google, so there is no third-party guessing or random APIs stealing data that may or might not even matter.

The uses of the Search Console are virtually quite vast, but the most impressive one is looking at the search queries section which tells you what terms, keywords and search queries triggered pages of your website to come up in the organic search results. It is also easy to see the click-through rate, how many impressions were received and what position it shows for.

Search Console also notifies you when there is an error and whether it is a broken URL or a full-blown outage. Google hand-delivers the data and info needed to move up in the SERPs.

Google Search ConsoleAhrefs

One of the most recommended SEO tools online, Ahrefs is only second to Google when it comes to being the largest website crawler. SEO experts cannot seem to get enough of Ahrefs’s Site Audit feature since it is the best SEO analysis tool available. It highlights which parts of your website require improvement to ensure your best ranking. From the perspective of competitor analysis, you can use Ahrefs to determine your competitor’s backlinks and use them as a starting point for your brand. This tool can also be used to find the most linked-to content within your niche.

Moz

Moz is quite the famous name in the world of SEO today and is one of the best SEO tools that experts use. Whether you’re looking for a site crawl or keyword recommendations, Moz is a full-service powerhouse that can get great insights not only into how your website is doing but also how to make improvements to it. They also provide a MozBar toolbar (available for free download) that allows you to see your store’s metrics while browsing any page.

Ubersuggest

Ubersuggest

Developed by Neil Patel, Ubersuggest is a keyword finder tool that helps identify keywords along with the search intent behind them by showing the top-ranked SERPs for them. You can find the right terms to use on your website, from short to long-tail phrases, with hundreds of suggestions from this fantastic keyword tool. The metrics included in their report are CPC, competition, seasonal trends and keyword volume. This tool can help both organic SEO and paid PPC teams to determine how competitive a keyword is and whether it is worth targeting at all.

Software-based startups are trying to reach their niche markets to establish themselves in the industry. As the competition rises, there is a need for SEO experts to look for innovative ways and generate leads in their ever-evolving customer base. As a SaaS company, you need to carve your business to be on top of the game. There a few essential SEO tips that can help propel your initiative to reach a wider audience.

  • Understand the unique feature of your SaaS business to establish your credibility in the market.
  • Create an SEO strategy to generate leads pushing your business to grow.
  • Produce high-quality content with the right keywords, title tag, meta descriptions.
  • Keeping track of the trends and emerge with tactics that can help you rank higher.

 

An Overview

SaaS SEO framework can be best explained by breaking down and identifying the several components of a strategy, the pieces of which work together to produce measurable, powerful results for SaaS companies.

In order to understand what search engine optimization (SEO) is and how it applies to SaaS (Software as a Service) companies, two things need to be clearly defined, namely SaaS companies as a business model and a proven SEO framework.

The SaaS Business Model

SaaS Business Model

 

A SaaS business model is one that charges its customers for access to a software tool, a suite of tools or product for a specific purpose. SaaS companies are different from other business models in the fact that they are based on a product which is intangible or has limited use. It can be updated, modified, pivoted and improved for a variety of industries and cases. Features can be added to create new categories and markets, giving SaaS companies a unique opportunity to compete in organic search spaces with the help of SEO. This is, overall, a powerful marketing method for exponential, scalable growth.

SaaS SEO Ranking Factors

Even though the SaaS business model can be explained in simple terms, the concept of SEO is a bit more complicated. There are several factors that impact the way a certain site ranks on a search engine like Google, Yahoo, Bing etc. With the help of a search engine equipped with artificial intelligence technology, these factors change all the time. This is why it is essential to have a basic understanding of the industry to see results. Given below are some of the most influential factors that can affect how a site ranks on search engines according to importance.

User Engagement Metrics


Engagement metrics include how visitors engage on the website measured by dwell time, i.e. how long someone stays on the site, clicks and interactions with the content, why page visitors exit and if they hit the back button or bounce from your site early, the number of pages on the site that are viewed etc. Search engines consider how engaged users are and how interested they find the content as the most critical metric. The higher the quality of engagement, the better the experience for the end-user. This means that the content should be written well and should be easy to find with a simple search. Search engines benefit from user engagement metrics and higher ad revenue, recently influencing how sites are ranked within the search engine.

Link Metrics

Link metrics have been used by SEO companies for many years now because they are arguably the most reliable way to increase rankings. Link metrics include strategies such as linking another domain to your own domain, linking internally on your site, choice of anchor text pointing to your site, knowing the domain authority of both the domain and the page you are linking to, etc.