Google Search Console
Google Search Console is the best SEO tool in the market, and it is entirely free to use. It hardly takes 2 minutes to get it set up and provides a multitude of options. Google Search Console is a set of resources and tools that help you see traffic stats as well as analyze the technical performance of your website in the SERPs. All this free data can be used to optimize your effort and campaign, and the best part is that this data and information are coming directly from Google, so there is no third-party guessing or random APIs stealing data that may or might not even matter.
The uses of the Search Console are virtually quite vast, but the most impressive one is looking at the search queries section which tells you what terms, keywords and search queries triggered pages of your website to come up in the organic search results. It is also easy to see the click-through rate, how many impressions were received and what position it shows for.
Search Console also notifies you when there is an error and whether it is a broken URL or a full-blown outage. Google hand-delivers the data and info needed to move up in the SERPs.
One of the most recommended SEO tools online, Ahrefs is only second to Google when it comes to being the largest website crawler. SEO experts cannot seem to get enough of Ahrefs’s Site Audit feature since it is the best SEO analysis tool available. It highlights which parts of your website require improvement to ensure your best ranking. From the perspective of competitor analysis, you can use Ahrefs to determine your competitor’s backlinks and use them as a starting point for your brand. This tool can also be used to find the most linked-to content within your niche.
Moz is quite the famous name in the world of SEO today and is one of the best SEO tools that experts use. Whether you’re looking for a site crawl or keyword recommendations, Moz is a full-service powerhouse that can get great insights not only into how your website is doing but also how to make improvements to it. They also provide a MozBar toolbar (available for free download) that allows you to see your store’s metrics while browsing any page.
Developed by Neil Patel, Ubersuggest is a keyword finder tool that helps identify keywords along with the search intent behind them by showing the top-ranked SERPs for them. You can find the right terms to use on your website, from short to long-tail phrases, with hundreds of suggestions from this fantastic keyword tool. The metrics included in their report are CPC, competition, seasonal trends and keyword volume. This tool can help both organic SEO and paid PPC teams to determine how competitive a keyword is and whether it is worth targeting at all.